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Adwords

AdWords is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan, the company's third-largest facility behind its Mountain View, California, headquarters and New York City office.

Contents

* 1 Pay-Per-Click advertisements (PPC)
* 2 Placement targeted advertisements (formerly Site-Targeted Advertisements)
* 3 AdWords distribution
* 4 AdWords account management
* 5 Click-to-Call
* 6 History
* 7 Legal context
* 8 Technology
* 9 Policy and restrictions
* 10 Allowed keywords
* 11 See also

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